UK completed orders −7.8% week on week
Operational intelligence for commerce teams
AI that makes the next move obvious.
Tillermark connects your store, support desk, fulfilment and team notes. It tells you what changed, why, and prepares the fix for the right person to approve.
- Read-only to start
- Every action approved by a person
UK completed orders dropped
Needs a decisionOrders, UK1,360−7.8% vs last week
Customs tickets+42since Monday
Net sales£693.7k+1.8%
Daily UK orders · last 14 daysShopify
An illustrative example with sample data.
The problem
Dashboards weren’t built for decisions.
When orders dip, the answer is spread across five tools and three people’s heads. Someone spends a morning stitching it together. By then, the week has moved on.
38 alerts. 6 tools. One question.Why did this happen, and what do we do now?
42 tickets tagged “customs” or “where is my order”
“Is anyone looking at UK? Feels quiet.”
Transit exceptions +31% on UK-bound parcels
“UK 3PL cutover — phase 1 starts Friday.”
KlaviyoSun 18:00Weekend campaign sent to 18,200 UK subscribers
How it works
Follow one signal to the next move.
Tillermark reads across your tools, connects the pieces, and hands you a decision you can actually make.
orders_uk_week41.csv
zendesk_customs_tag.csv
UK 3PL cutover.md
Signal detected
UnusualUK completed orders −7.8%Outside the normal range for 3 daysHigh
Support volume +38%UK only · tagged “customs”Medium
EU orders steadyRules out a store-wide problemNormal
Evidence thread
4 sourcesUK completed orders fell 7.8%.
42 tickets mention customs delays.
Transit exceptions up 31% on UK parcels.
New UK warehouse went live three days ago.
Likely cause
Warehouse switch → customs delays → unhappy customers → fewer completed orders.
Confidence 0.81
Proposed action
Ready to approveAction£15 store credit with an apology email
Who412 UK customers with delayed orders
Cost, at most£6,180
Rule checkWithin the retention-credit policy
ApproverHead of Customer Experience
Approve & sendSends in batches of 25 · can be paused
The product
Four views. One thread.
Everything about a change lives in one place: the signal, the proof, the decision and what happened next.
This week
Sorted by impactUK orders −7.8%Shopify · linked to customs delaysDecide today
Paid social cost per order +14%Meta Ads · one audience set driving itThis week
Refunds on line 04 risingZendesk · “runs small” in 61% of reasonsThis week
Repeat purchase rate steadyNothing to doNormal
Why UK orders dropped
Checked 4 other causesNo price changes in the UK store this month.
Top 20 UK products all in stock.
UK sessions flat; conversion fell at checkout.
Customs holds began with the warehouse switch.
Conclusion
The warehouse switch is the most likely cause. Fix delivery first, then win back the affected customers.
Confidence 0.81
Retention credit for delayed UK orders
Awaiting approvalWhat happens£15 credit + apology email, sent in batches of 25
Customers412 · orders delayed more than 4 days
Cost, at most£6,180
Rule checkPasses the retention-credit policy
Approve & send
What we decided, and what happened
| Date | Decision | 14 days later |
|---|---|---|
| 12 Aug | Credit for delayed UK customers | Repeat orders +8.7% |
| 21 Aug | Paused a low-margin ad audience | Cost per order −11.2% |
| 3 Sep | Updated sizing guide on line 04 | Refund requests −9.6% |
Sample company and data, for illustration.
Connections
Bring your tools into Tillermark.
Read-only by default. Tillermark only acts through the tools you allow, and only after someone approves.
ShopifyOrders, products, customersLive
StripePayments, refunds, disputesLive
ZendeskTickets, tags, CSATLive
SlackAlerts and approvalsLive
NotionRunbooks and team notesLive
KlaviyoCampaigns and flowsOn the roadmapMeta AdsSpend and audiencesOn the roadmap
Google AdsCampaign performanceOn the roadmap
GorgiasSupport conversationsOn the roadmap3PL & carriersShipments and exceptionsOn the roadmap
Need something else? Request a connection
Control
Approvals with a paper trail.
Tillermark prepares the move. A named person on your team decides. Every step is written down.
Your rules, checked firstSpend limits and policies are tested before anything reaches you.
The right approverBig moves go to the person who owns them. Small ones can be pre-approved.
Sent in batchesChanges roll out gradually, so you can pause at any point.
AK
Amir K.Finance · 10:26
£6,180 is within this quarter’s retention budget.
L
Tillermark10:27
Policy check passed. Waiting for Head of Customer Experience.
Approve & send1 approval needed
The film
Thirty seconds. One signal.
Watch a dip in orders turn into an approved decision, and the result it earned.
Pricing
Plans that fit your team.
Every plan is quoted around your stores, connections and team size. Talk to sales for pricing.
Starter
CoreSingle store
For single-store teams that want fewer surprises.
- One store and one team workspace
- Shopify, Stripe, Zendesk, Slack and Notion
- Signals with full evidence
- Email support
Growth
RecommendedMulti-store
For growing teams running several stores or markets.
- Everything in Starter
- More stores, connections and seats
- Approval rules per team
- Guided onboarding with our team
Enterprise
AdvancedCompany-wide
For larger organisations with security or data needs.
- Custom connections
- Data-processing agreement
- Named support contact
- Invoice billing
Pricing on request. No hidden fees, no auto-upgrades. See the refund policy and pricing details.
Tillermark is for the people who carry the context.
The ones who notice first, connect the dots, and still have to explain it in Monday’s meeting. We’re building the tool we wished they had: one that shows its work, respects their judgment, and remembers what they learned.
— Marco Robert, Founder & CEO
Contact
Let’s talk.
A question, an idea, or a messy week you’d like Tillermark to untangle. We read every message.
Carrier confirmed the customs issue is fixed from Wednesday.